Batik Pattern Yogyakarta, indonesian

Not only for their own use, but also as souvenirs or gifts as a proof they have visited Yogyakarta. In fact, there are many tourists who comercialize the Yogyakarta batik at domestic and foreign markets. Batik business opportunities in domestic market  is  still  widely  open  to  be  exploitated, given there are lots of potential consumers for batik scattered in many big cities such as Jakarta, Bandung, Semarang, Surabaya, Bali, Makassar, and so on.

From thousands of batik manufacturers and traders in Yogyakarta, Pertiwi batik is one of the manufacturers / traders that is able to survive in the current tight competition. All people know that, the more producers / traders running the business, the competition among them will be increasingly intense. In today’s global era, trade competition occurs not only among producers/ local traders, but also comes from imported batik, like China batik, Malaysia batik and so on.

Siti Pertiwi Utami, a producers and seller of Pertiwi batik is one that can survive and able to compete in Yogyakarta market. According to the business owner, Siti Pertiwi Utami, creativity and innovation are the key success factors to compete. Specifically, added Utami, an effort to create new motives or designs should be continuously carried out. Not only the motif and design, the proper and efficient use of raw materials is also significant factor   to   determine   the   success   of   running batik industry. By ignoring the creativity and innovation aspects in batik industry, most likely the customers will leave us, stressed Utami.

“In fierce competition, coupled with limited purchasing power of consumers in general, the consumers prefer to choose batik with lower price,” said Utami to Kina reporter in her office. She added that only a few consumers visiting her batik gallery that buy batik with high quality.

To anticipate such market conditions, in the last few years Batik Pertiwi has started producing various kinds of batik motives to meet various market demand, from lower, middle up to upper class.  With  such  strategy,  Batik  pertiwi  able to  meet  its  customer  loyalty.  Even,  there  are many local  government agencies to be the main customers for procuring the uniforms.

Answering the questions related to the production capacity for large number of products with competitive prices, Utami confidently responds that she has a capability to meet the order if buyer gives enough time to produce. Optimist attitude  shown  by  Utami  is  quite  reasonable since nowadays she has 70 employees, a sufficient number to conduct production, marketing and administration. She also employs enough number of experienced designers. She is also supported by 7 craftmen as business partners. All of them are the assets of Batik pertiwi to fulfill the large number of market demand, said Utami while closing the talk with Kina Magazine. Source : kina Edisi Khusus.